Search Engine Optimisation
Crawlability, site architecture, page experience and content that answers real search intent. SEO handled by the same people who can actually change the code.
SEO
Technical foundations, content architecture and authority work — organic growth treated as an engineering discipline rather than a monthly keyword report.
What this includes
Search demand for what you sell exists whether or not you capture it. Most sites lose it to technical problems nobody has audited, an architecture search engines can't interpret, and content written for a keyword tool rather than a reader.
Our approach
We audit crawl, index and performance first — content investment is wasted on a site search engines struggle to read. Then we build topic clusters around genuine search intent and support them with internal linking and structured data.
Crawl budget, indexation, rendering, Core Web Vitals and structured data resolved before content spend.
Topic clusters mapped to what people actually search for, at each stage of their decision.
Reporting on qualified organic sessions and conversions, not vanity keyword counts.
Capabilities
The specific pieces of work this service covers.
Crawl analysis, index coverage, rendering, canonicalisation, redirects and log-file review.
URL structure, internal linking and taxonomy that make topical relationships explicit.
Titles, metadata, heading structure, semantic markup and content depth.
Schema.org markup for organisations, articles, products, FAQs and breadcrumbs.
Keyword and intent research turned into a prioritised, publishable content plan.
Protecting rankings through replatforms, redesigns and domain changes.
Process
Full technical, content and authority review benchmarked against your search competitors.
Rank findings by likely impact against implementation effort. Fix what moves the needle first.
Technical fixes made in the codebase by developers, not left as recommendations in a document.
Content clusters produced and interlinked around the priority topics.
Rankings, indexation, Core Web Vitals and organic conversions tracked and reported monthly.
Toolkit
Diagnostics
Research
Implementation
Performance
Reporting
Outcomes
Organic visibility keeps returning value long after the work that produced it is paid for.
We can make the changes ourselves, so audits don't die in a backlog.
Organic coverage of your core terms reduces how much traffic you have to rent.
Intent-matched pages attract people closer to a decision, so conversion rates rise with traffic.
FAQ
Straight answers to what clients ask before starting this kind of project.
info@cherbix.comTechnical fixes can move things within weeks. Content and authority work typically take three to six months to compound, and longer in competitive sectors. Anyone promising faster is guessing.
Tell us the outcome you're after and we'll come back with what the work involves, what it costs, and how long it takes.
We reply to project enquiries within 1 business day.